Our Vision - Simply

SimplifiHCA’s vision is to provide payers and providers the very latest available service, financial and technology solutions. To accomplish this, we research, vet and champion products and services that boost productivity, reduce expenses and improve the quality of healthcare. By so doing, we ensure our clients have the very best opportunity to survive and thrive in their respective target markets.

The Simplifi Mission

SimplifiHCA’s mission is to partner with providers and payers of all types to assist them with the very latest in technology and service products to more effectively serve their respective communities.

Simple Core Values

Core values are the heart of SimplifiHCA’s deliverables:  

  • Conduct business in an ethical, professional manner.

  • Operate in the best interests of our customers.

  • Commit to a focused and disciplined management and business development process.

  • Ensure clear expectations and measurements are established with each engagement.



As a seasoned group of senior professionals with more than 100 years of demonstrated leadership in healthcare and health-related industries, our members provide in-depth experience in finance, operations, marketing and business development. In addition, our team  has been involved in the successful execution of acquisitions, mergers and company integrations.


Ken DiBella


Ken is a seasoned senior executive with more than 40 years of demonstrated leadership in entrepreneurial ventures and general business focused in the healthcare delivery industry. His breadth of executive responsibilities in the administrative and managed healthcare industry include:

  • Oversight of operations, IT, legal, and finance departments

  • Branding strategies, marketing and channel market development

  • Business development

  • Execution of acquisitions and mergers, and

  • Company integration initiatives


T. Kent Graham


A “retired” CEO who is currently a Church Elder, director of 3 medical service organizations and President of a Holistic Health Institute, Kent has over 40 years of C-Suite experience in business, finance and healthcare management. His extensive resume includes:

  • Investment bank co-founder specializing in healthcare industry consulting, financing and M&A opportunities for Chase Bank

  • President of the Visiting Nurse Foundation of Los Angeles.

  • Director, Treasurer and acting CFO for the Visiting Nurse Association of Los Angeles.

  • Director and Treasurer of the Prostate Cancer Research Institute.


Kay Van Der Vaart, MBA
LEAN 6σ Green Belt, CEPA

Chief Operations Officer

Kay is a highly qualified, veteran healthcare executive with more than 30 years of demonstrated success and excellence with metrics and strategic outcomes in hospitals, clinics, patient-centered medical homes, population health, cardiopulmonary rehab, medically-based wellness and fitness organizations. The LEAN | Six Sigma (Green Belt) Executive has an amazing list of qualifications, specializing in management and strategic planning/outcomes in the healthcare industry.


Chris Schweitzer

Marketing & Communications Director

Chris is a design and communications professional with more than 30 years of experience in brand development, marketing and client relations.


As Marketing Director for SimplifiHCA, he brings a portfolio of disciplines to create a successful brand experience for our partners and clients:

  • Identity develpment and application strategies

  • Brand messaging and mission

  • Omnichannel marketing and communications  

  • Program development, troubleshooting and implementation