KENNETH L. DI BELLA
CEO, SimplifHC, LLC
Mr. Di Bella, is a seasoned senior executive with some forty years of demonstrated leadership in general business, focused in the healthcare delivery industry. The breadth of executive responsibilities in the administrative and managed healthcare industry include the oversight of operations, IT, legal and finance, branding strategies, business development, marketing and channel market development. Mr. Di Bella has lead teams to the successful execution of a host of acquisitions, mergers and company integration initiatives.
Di Bella began his career in healthcare with Sanus Health Maintenance Organization (a division of New York Life Insurance Company) - as Executive Vice President of Sales and Marketing. In this capacity Mr. Di Bella lead the team that developed and implemented the nation’s first self-insured HMO product. Additionally, Di Bella established a first for this organization, a highly productive relationship with the healthcare broker/consultant community resulting in a significant source of new revenue for Sanus.
As a result of the demonstrated successes with Sanus Di Bella was recruited to CoreSource the then second largest Healthcare TPA – as Executive Vice President of Sales and Marketing. Di Bella successfully integrated the historically competent administrative services of CoreSource with the healthcare management capabilities of a newly acquired company Burgett and Dietrich to create one of the first fully integrated administrative/managed care offerings in the United States.
As President and Chief Executive Officer of Harrington Services Corp. Ken had full P&L responsibility for a company with 14 offices and over 1500 employees. He led growth of company from $32 million to $104 million in a 30-month period, including four minor and one major merger, and recorded significant organic top and bottom line growth during his tenure at Harrington. Di Bella established Harrington as a healthcare broker/consultant friendly organization resulting in improved revenue.
As Founder, President and CEO of Bridge Benefits, Ken turned an organization that was troubled in a variety of areas into a company recognized for customer service and product innovation. In addition he acquired three small TPA’s in a three-year period increasing our footprint to the State of Ohio and contiguous states.
Di Bella sold Bridge Benefits to a large healthcare Third Party Administrator CBCA and ask to come aboard as CEO to fix a company that was challenged in every department. Di Bella’s team improved the organization and created a “Blue Ocean™” company establishing the first “Employer Service Organization” that was to offer healthcare administration, human resource and retirement management services. This initiative proved successful enough to attract an investment partner and forming the company known as SimplifiESO, which had great traction with existing clients and created a significant new deal flow for the company.