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THE SIMPLIFIHCA TEAM

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Ken DiBella

Chairman/President

Ken is a seasoned senior executive with more than 40 years of demonstrated leadership in entrepreneurial ventures and general business focused in the healthcare delivery industry. His breadth of executive responsibilities in the administrative and managed healthcare industry include:

  • oversight of operations, IT, legal, and finance departments

  • branding strategies, marketing and channel market development

  • business development

  • execution of acquisitions and mergers, and

  • company integration initiatives

An employer and employee with more than 35 years in the managed care and healthcare payer and provider aspects of our industry, Ken began his career in healthcare with Sanus HMO as Executive Vice President of Sales and Marketing. In this capacity Ken led the team that developed and implemented the nation’s first self-insured HMO product.


After being recruited to the second largest Healthcare TPA, he successfully integrated CoreSource’s administrative services with the healthcare management capabilities of a newly acquired healthcare management company.


As President and CEO of Harrington Services Corp., Ken had responsibility for a company with 14 offices and more than 1,500 employees. He led growth of the company from $32 million to $104 million in a 30-month period, including four minor and one major merger.


Ken’s company, Bridge Benefits, was acquired by CBCA, a large healthcare third-party administrator, and Ken was asked to come aboard as CEO to fix a company that was challenged in every department. Ken’s team improved the organization and created a “Blue Ocean™” company, establishing the first “Employer Service Organization.”