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Who we are

SimplifiHC is a product representation and strategic advisory firm exclusively focused on the healthcare industry. Our experienced executive consultants represent innovative client partners who drive process improvement, deliver cost control measures, and improve outcomes in the healthcare ecosystem.

Our Vision

This is who we are

  • Vision: Making the delivery of solutions for the healthcare ecosystem simple to improve efficiencies, control costs, and deliver better outcomes for self-funded health plans and their employees and families.

  • Mission: Delivering the best solutions to the healthcare ecosystem with a goal of support the individual parties improve their bottom line through increase efficiencies, reduced costs, improved productivity, and overall better results.

  • Core Values: At the heart of every interaction with the SimplifiHC team, we strive to deliver clear expectations, operate in the best interest of our customers, conduct business in an ethical and professional manner, and commit to a focused and disciplined process.

Our Team

People who are on this mission

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Ken DiBella

Chief Executive Officer & Founder

Ken is a seasoned CEO and senior executive with more than 40 years of demonstrated leadership in entrepreneurial ventures and general business focused in the healthcare delivery industry.

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Bob McCollins

Chief Strategy Officer

Bob brings over 38 years of knowledge, passion, and energy to the world of employee benefits.

His experiences in self-funding and consultative problem solving, as well as his innovative approach to reduce risk and cost, supports benefits advisors serving employers.

He focuses on bringing back the CARE in healthCARE! Bring back the BENEFITS in employee BENEFITS! Bring back the LOWER in healthcare COSTS!

Bob is currently serving on the Board of the National Alliance of Healthcare Purchaser Coalitions which represents 12,000 employers, 45 million covered lives and over $400 billion in healthcare spend.

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“We cannot expect to solve problems with the same thinking with which we created them.”

Albert Einstien

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